FORMA GROUP

Where Strategy, Policy, and Data Move Texas Forward

Name: FORMA Group
Address: 310 N Mesa St STE 400, El Paso, TX

A premier public affairs firm in Texas, specializing in government relations and lobbying, delivering results at the intersection of government, business, and community.

Rooted in Texas. Trusted Across the State.

Founded in 2005, FORMA Group is a wholly Hispanic-owned public affairs firm specializing in government relations and consulting, with deep roots in Texas communities and unmatched experience navigating state and local government.

FORMA combines policy expertise, strategic communications, and advanced data intelligence to deliver outcomes — not just talking points. Our team has influenced media narratives, passed landmark legislation, secured over $3.7 billion in bond approvals, and guided more than 100 successful Texas campaigns across the state. We understand how Texas works — because we’ve helped shape it.

About Forma Group

Rick Armendariz

With nearly 25 years in government communications, Rick Armendariz leads FORMA’s strategy and operations. A former Intergovernmental Affairs Officer and Legislative Director in the Texas House, Rick brings unmatched institutional knowledge and statewide relationships

Marisa Marquez

Rick Armendariz

A former four-term Texas State Representative, Marisa Marquez authored 24 bills, secured nearly $1 billion in appropriations, and created Texas’ only county ethics commission. Her experience as both a policymaker and strategist gives FORMA clients rare insight into how decisions are made — and how to influence them

CORE SERVICES

Lobbying & Government Relations

Strategic Communications & Public Affairs

FORMA is a leading public affairs firm that delivers bipartisan lobbying and legislative strategy at the municipal, county, and state levels. Our strong government relations span city halls, regulatory agencies, and the Texas Legislature—enabling direct access, timely advocacy, and measurable impact.

Strategic Communications & Public Affairs

We craft narratives that influence public opinion and withstand political scrutiny, making us a leading public affairs firm. From crisis communications to long-term reputation management, FORMA specializes in government relations and Texas lobbying, ensuring your message is clear, credible, and effective.

Data, Analytics & Intelligence

Campaigns, Bonds & Ballot Initiatives

FORMA’s proprietary FORMA Analytics platform integrates AI-powered tools to monitor sentiment, media coverage, and stakeholder influence in real time. As a leading public affairs firm specializing in government relations and Texas lobbying, we empower our clients to make proactive, data-driven decisions — not reactive ones.

Campaigns, Bonds & Ballot Initiatives

FORMA has guided some of Texas’ most complex and high-stakes public initiatives — including statewide initiatives, city and school district bond elections — through its expertise as a public affairs firm, employing bilingual, data-driven outreach and effective government relations strategies in Texas lobbying.

310 N Mesa St STE 400, El Paso, TX, USA

915-261-7773 rick@formagroup.net marisa@formagroup.net

FORMA GROUP

Where Strategy, Policy, and Data Move Texas Forward

Rooted in Texas. Trusted Across the State.

About Forma Group

Rick Armendariz

Rick Armendariz

Rick Armendariz

Marisa Marquez

Rick Armendariz

Rick Armendariz

CORE SERVICES

Lobbying & Government Relations

Strategic Communications & Public Affairs

Strategic Communications & Public Affairs

Strategic Communications & Public Affairs

Strategic Communications & Public Affairs

Strategic Communications & Public Affairs

Data, Analytics & Intelligence

Campaigns, Bonds & Ballot Initiatives

Campaigns, Bonds & Ballot Initiatives

Campaigns, Bonds & Ballot Initiatives

Campaigns, Bonds & Ballot Initiatives

Campaigns, Bonds & Ballot Initiatives

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